Facebook is home to over 2.4 billion active monthly users, most of which check it daily, on multiple occasions. So it’s safe to say that your customers are on Facebook, and lots of them, and that it why your business should be using it as an advertising platform.
Target Your Customers
Facebook has an advanced targeting system that lets you get directly in front of the demographics of your customers. You can choose age, interests, gender, behaviours, and location to narrow down your audience and get them engaged with your business.
Save Money
Running your ads on Facebook is one of the cheapest methods of online marketing. You can reach thousands of potential customers with as little as $5 or $10. It’s a cost-effective way for small businesses to generate leads or create brand awareness.
Promote Your Website
Facebook allows you to create ads that can send potential customers straight to your website. With the right creatives on your ad and enticing ad copy, Facebook users are just one click away from seeing what you have to offer on your website.
Track Your Performance
Facebook’s advertising system allow you to track and analyse all of the data that you collect through your advertising campaigns. You can see how much you’ve spent, the cost-per-action, number of likes, numbers of clicks, and even the sales that you have generated as a result of your adverts.
Paid > Organic
Over the years, with various changes to Facebook algorithms, organic marketing has hit a wall, and the days of organic Facebook marketing a practically over. If you want to reach thousands of potential customers in a quick enough time, you’re going to have to reach into your pockets. Even if you have a Facebook community, you’re going to need paid advertising to see it grow at a significant enough rate.
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